Our client is looking for a writer whose breadth of experience is frankly overwhelming. A candidate who has lived and breathed the role over his or her professional lifetime. Survival is a biggie. Are you resilient? Have you done what it takes to stay in the game despite the odds?
Do you love what you do?
Does your work exist as as an extension of your personal integrity? And will you always fight to make the copy you write the very best it can be?
We get that anybody we consider to be a strong candidate will likely have held as many as a dozen or more full-time, freelance, contract, or part-time positions. That's qualifying to us. We do not take it as the sign of some fly-by-night job-hopper we can't trust.
New business can come from anywhere from any industry at any time. So, a background across a wide spectrum is a big plus. Similarly, we shouldn't even have to ask if you're interested in really digging in and learning about our current clients.
That will be YOU the moment we confirm the first interview.
Will you give everything you have to support an idea, even if it isn't your own?
Are you courteous and respectful? Do you play well with others?
Whether it's a two-person team of writer/designer or a larger group, your ability to collaborate with others is essential. Yet, it's understood that when it comes to populating the blank page, you'll be given the proper head-space to compose, create, invent, and repurpose.
We can't wait to see what you come up with!
Most importantly, although SEO, analytics, and benchmarks are important tools in assessing performance, we believe that they, in themselves, are not performative. And, although they can show a needle moving, they really don't move the needle that counts in terms of conveying meaning to the eyes and ears of actual people; or, as they are also known, customers.
Algoritthms can feed other algorithms, trigger impressions, and the "likes," but they don't pass either the eye or the smell test.
Great writing is melodic
When you write, do you first build a "persona" in your mind gleaned from the identified target audience? Do you engage in an internal dialogue about how each line of copy will be received by the reader before committing it to a final first draft?
Do you research, write, revise, and repeat as necessary and as many times as it takes over as many hours as it takes to get it done?
That's the kind of work I'm open to.
If that's you, consider this my application.
Part II of "I'm a writer, here's the job description I'd like to see" ...
Our company is looking for a writer who sees the written word as something that brings real value to a brand. As an investment. Something that deserves real time and attention because both really do apply.
It's not about creating better prompts for AI to chew on; it's about creating better copy for actual people ... so that that they ... read on.
Unless we've missed something, the only ways to convey information to customers are through words, pictures, and sounds. So they've all got to be good.
That shouldn't take an algorithm to figure out.
To us, the idea that it should take about as much time to write a single social media post as it takes to read it just doesn't make any sense.
For one thing, consider that any amount of time it takes to create and distribute a post will be dwarfed by how long that same post will later live online.
If it's good, it will become an asset of enduring value.
If it's bad, it may become the opposite, subject to potential ridicule and embarassment.
Saving time, effort, and money on the front-end can really bite you in the rear-end. An AI-generated this or that may only generate the illusion of value with handly metrics that only show who saw what and when.
The analytics don't reveal how it was received. Did the post build trust or chip away at it?
We really care about this kind of thing, and so will the writer we select.
There's an art to it.
Let's get to it.